I'm a creative director with 20 years in prestige beauty and fragrance. My work centers on concept and experience — the moments where a brand becomes a world.
Contact for full resume.
Disciplines
Campaign development. Video. Packaging. Editorial. Experiential.
Retail design. Events. Branding. Digital.
Process
Concept development starts with writing and moodboarding — the work of finding the right idea before committing to a direction. That thinking is refined into a presentation that tells the concept story, tests its viability, and aligns the team around a clear point of view.
Where it sets me apart: I work natively in CG. Quick renders give clients a high-fidelity visualization of the design before it exists in the world — and just as importantly, they build the scene with the right separation of elements, so that lighting, materials, talent, and props can be swapped, refined, or rendered through AI without rebuilding from scratch. The result is faster iteration, more directions explored per cycle, and a clearer path from idea to approved direction.
Clients
Estée Lauder. Clinique. Tom Ford Beauty. Tom Ford Fragrance. Calvin Klein. Clarins. NARS. Tommy Hilfiger. Gentle Monster. Puma. MCM. Gucci.
Tools
Adobe Creative Suite. Cinema 4D + Redshift. Figma. Framer. AI fluent. Custom AI workflows.
I'm a creative director with
20+ years in beauty and fragrance. Art Center College
of Design graduate. My work centers on concept and experience — the moments where
a brand becomes a world.
Contact for full resume.
Disciplines
Campaign development.
Video. Packaging.
Editorial. Experiential.
Retail design. Events.
Branding. Digital.
Process
Concept development starts
with writing and moodboarding — the work of finding the right idea before committing to a direction. That thinking is refined into a presentation
that tells the concept story, tests its viability, and
aligns the team around a clear point of view.
Where it sets me apart: I work natively in CG. Quick renders give clients a high-fidelity visualization of the design before it exists in the world — and just as importantly, they build the scene with the right separation of elements, so that lighting, materials, talent, and props can be swapped, refined, or rendered through AI without rebuilding from scratch. The result is faster iteration, more directions explored per cycle, and a clearer path from idea
to approved direction.
Clients
Estée Lauder. Clinique.
Tom Ford Beauty. Tom Ford Fragrance. Calvin Klein. Clarins. NARS. Tommy Hilfiger. Gentle Monster. Puma.
MCM. Gucci.
Tools
Adobe Creative Suite. Cinema 4D + Redshift. Figma. Framer. AI fluent. Custom AI workflows.
I'm a creative director with 20 years in prestige beauty and fragrance. My work centers on concept and experience — the moments where a brand becomes a world.
Contact for full resume.
Disciplines
Campaign development. Video. Packaging. Editorial. Experiential.
Retail design. Events. Branding. Digital.
Process
Concept development starts with writing and moodboarding —
the work of finding the right idea before committing to a direction. That thinking is refined into a presentation that tells the concept story, tests its viability, and aligns the team around a clear point of view.
Where it sets me apart: I work natively in CG. Quick renders give clients a high-fidelity visualization of the design before it exists in the world — and just as importantly, they build the scene with the right separation of elements, so that lighting, materials, talent, and props can be swapped, refined, or rendered through AI without rebuilding from scratch. The result is faster iteration, more directions explored per cycle, and a clearer path from idea to approved direction.
Clients
Estée Lauder. Clinique. Tom Ford Beauty. Tom Ford Fragrance. Calvin Klein. Clarins. NARS. Tommy Hilfiger. Gentle Monster. Puma. MCM. Gucci.
Tools
Adobe Creative Suite. Cinema 4D + Redshift. Figma. Framer. AI fluent. Custom AI workflows.