Byredo x Ojas
Byredo x Ojas
Byredo x Ojas
Olfactive Stéréophonique ExperientialConcept
A concept retail environment at 69 Mercer, built around the building's real constraint: a narrow, deep SoHo floorplate with a full lower level. The descent becomes the narrative. A ground-floor salon of wet-sanded GRP shells gives way to progressively darker registers below, where scent and OJAS sound systems occupy the same air. The arched storefront cutout withholds the entry from the street, so arrival is a turn rather than a threshold — and the visitor moves from seeing to listening as the space darkens. Self-initiated. Concept, spatial design, materials, and imagery. Tools used: Cinema 4D + Redshift, SketchUp, Photoshop, Figma. Not affiliated with or endorsed by Byredo or OJAS.
A concept retail environment at 69 Mercer, built around the building's real constraint: a narrow, deep SoHo floorplate with a full lower level. The descent becomes the narrative. A ground-floor salon of wet-sanded GRP shells gives way to progressively darker registers below, where scent and OJAS sound systems occupy the same air. The arched storefront cutout withholds the entry from the street, so arrival is a turn rather than a threshold — and the visitor moves from seeing to listening as the space darkens. Self-initiated. Concept, spatial design, materials, and imagery. Tools used: Cinema 4D + Redshift, SketchUp, Photoshop, Figma. Not affiliated with or endorsed by Byredo or OJAS.
A concept retail environment at 69 Mercer, built around the building's real constraint: a narrow, deep SoHo floorplate with a full lower level. The descent becomes the narrative. A ground-floor salon of wet-sanded GRP shells gives way to progressively darker registers below, where scent and OJAS sound systems occupy the same air. The arched storefront cutout withholds the entry from the street, so arrival is a turn rather than a threshold — and the visitor moves from seeing to listening as the space darkens. Self-initiated. Concept, spatial design, materials, and imagery. Tools used: Cinema 4D + Redshift, SketchUp, Photoshop, Figma. Not affiliated with or endorsed by Byredo or OJAS.
