Clinique DH 3.0 Experiential + Space
Clinique DH 3.0 Experiential + Space
Clinique DH 3.0 Experiential + Space
Destination Hydration 3 Campaign
An extension of the Moisture Surge summer campaign into physical space: a hydration-themed activation designed to bring the campaign's central sensation into something people could stand inside. The space reads as a modern poolside cabana in the Moisture Surge palette. A canvas overhang and light-reducing vertical flags cut the glare, misters run the perimeter, and the seating is inflated — a direct echo of the inflatable pool float given as gift-with-purchase, so the object customers take home is already part of the architecture they're standing in. Peach and grapefruit coolers are served throughout. Several lounge zones let people stop rather than pass. Concept, spatial design, materials, and art direction.
An extension of the Moisture Surge summer campaign into physical space: a hydration-themed activation designed to bring the campaign's central sensation into something people could stand inside. The space reads as a modern poolside cabana in the Moisture Surge palette. A canvas overhang and light-reducing vertical flags cut the glare, misters run the perimeter, and the seating is inflated — a direct echo of the inflatable pool float given as gift-with-purchase, so the object customers take home is already part of the architecture they're standing in. Peach and grapefruit coolers are served throughout. Several lounge zones let people stop rather than pass. Concept, spatial design, materials, and art direction.
An extension of the Moisture Surge summer campaign into physical space: a hydration-themed activation designed to bring the campaign's central sensation into something people could stand inside. The space reads as a modern poolside cabana in the Moisture Surge palette. A canvas overhang and light-reducing vertical flags cut the glare, misters run the perimeter, and the seating is inflated — a direct echo of the inflatable pool float given as gift-with-purchase, so the object customers take home is already part of the architecture they're standing in. Peach and grapefruit coolers are served throughout. Several lounge zones let people stop rather than pass. Concept, spatial design, materials, and art direction.
