Gucci Guilty Packaging
Gucci Guilty Packaging
Packaging
Guilty is a limited-edition fragrance from Gucci, positioned around seduction and confession. Multiple bottle and carton directions were explored — each one a different read on temptation, confession, and sexuality.
Guilty is a limited-edition fragrance from Gucci, positioned around seduction and confession. Multiple bottle and carton directions were explored — each one a different read on temptation, confession, and sexuality.
Guilty is a limited-edition fragrance from Gucci, positioned around seduction and confession. Multiple bottle and carton directions were explored — each one a different read on temptation, confession, and sexuality.






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